Lead Generation Machine
B2B lead generation for Australia's leading sports equipment brand. Multi-funnel Meta campaigns targeting fitness professionals, coaches, and retailers — paired with SEO, backlinks.
What we moved.
The work.
B2B lead generation for Australia's leading sports equipment brand. Multi-funnel Meta campaigns targeting fitness professionals, coaches, and retailers — paired with SEO, backlinks.
Other case studies.
Full ownership of their digital marketing stack. Meta ad strategy, daily creative iteration, and conversion optimisation drove ROAS from 3.77× to 5.28× month-over-month — a 40% lift.
Rebuilt the creative system from scratch, ran a CRO sprint on product pages, and layered retention email flows. Net sales went from $49k to $152k per month.
Consolidated 14 separate suburb websites into one scalable platform and executed a 12-month programmatic SEO strategy. Leads went from 42 to 187 per month, cost-per-lead dropped 78%.