How Haus & Harbour Went from 3.77× to 5.28× ROAS: What It Means for Australian Home Décor Brands

When a premium rug brand comes to you with a decent ROAS and asks if you can push it further, the honest answer isn't a guarantee; it's a plan. For Haus & Harbour, that plan worked.

Over five months, we helped this Australian home décor brand climb from a 3.77× return on ad spend to a peak of 5.28× on Meta, a 40% lift while generating over $194,000 in cumulative revenue on $43,000 in spend. Here's what actually happened, and why it matters if you're running a product-based business in Australia.

Who Is Haus & Harbour?

Haus & Harbour is a B2C rugs and carpets brand based in Warners Bay, NSW. They sell premium handmade rugs wool, jute, modern in a wide range of styles, from modern and transitional to traditional and kids-friendly designs. With average order values sitting around $570 and a clean Shopify storefront, the brand had solid foundations. What they needed was a media strategy that could scale.

They're the kind of brand that's genuinely good at what they do. The product quality is real, the reviews back it up, and their range covering everything from statement living room pieces to soft, durable kids' rugs gives buyers real reasons to stay on the site. That matters in paid media. You can't manufacture purchase intent for a product people don't actually want.

What We Did Differently

Most agencies running Meta Ads for ecommerce brands default to the same playbook: broad audiences, catalogue ads, retargeting windows. It works to a point. But "works to a point" isn't the same as growth.

Our approach with Haus & Harbour centered on three things.

Full ownership of the creative stack. We didn't just advise on ad creative; we iterated on it daily. Testing different angles, formats, and product focuses kept the algorithm fed and gave us real signal on what was converting versus what was just getting clicks. For a home décor brand, the gap between those two things is bigger than most people think.

360° strategy, not siloed campaigns. Meta Ads and CRO aren't separate departments. Every landing page decision affects your cost per purchase; every ad angle shapes the customer's expectation before they hit your site. We managed both, which is how you close the gap between traffic and revenue.

Bid optimization tied to margin, not just ROAS. Hitting a headline ROAS number is easy if you're willing to chase low-ticket products and cheap clicks. We cared more about the blended 4.5× ROAS across all spend, the kind that actually means something when you do the math on gross margin.

The result: 215+ purchases generated, $27,700 in monthly revenue at peak, and a ROAS trajectory that kept climbing month over month from February through to April's peak.

Why This Matters for Home Décor Brands in Australia

The Australian home décor market is competitive and seasonally uneven. Brands like Haus & Harbour are fighting for attention against large furniture retailers with deep pockets and a flood of cheaper imports. The only real moat is brand clarity and smarter media buying.

If you're running a product business in this space and your ROAS has plateaued, it's usually one of three problems: your creative has gone stale, your landing experience doesn't match your ad promise, or you're optimizing for the wrong signal. Often, it's all three.

What Haus & Harbour shows is that with the right setup, consistent creative testing, a CRO-aware media strategy, and genuine ownership of the funnel, meaningful growth is still absolutely achievable in Australian ecommerce.

Want Results Like This for Your Brand?

Onewebbie is an AI growth marketing agency based in Australia. We work with ecommerce and B2C brands on Meta Ads, Google Ads, SEO, and conversion rate optimization as a proper team, not a set-and-forget retainer.

If your brand is at a ceiling and you want to understand what's holding your ROAS back, book a free audit and let's have a real conversation about it.